Metro Brands Limited, home to iconic Indian footwear brands like Metro, Mochi, and Crocs, is helmed by an extraordinary leader with an inspiring backstory. Nissan Joseph, the Chief Executive Officer of this Rs 28,526 crore company, has charted an impressive career trajectory across countries and continents.
From Delhi University to Global Brand Leadership
Nissan Joseph’s rise to success began with an Economics degree from Delhi University. He then went on to earn an MBA from Western Sydney University, Australia, equipping him with the business acumen to make a mark in the corporate world.
Armed with robust education and a passion for branding, Joseph embarked on his professional journey. Over the past 22 years, he has honed his expertise in brand management across 20 countries including major markets like the US, Australia, South Korea, and of course, India.
Strategic Stints Across Iconic Brands
Joseph has been at the helm of several renowned retail brands during the course of his illustrious career. He served as the CEO of Map Active Philippines and led critical projects for brands like Foot Action, Payless Shoes, Crocs, and Planet Sports in various international markets.
These strategic professional stints provided Joseph with well-rounded exposure to the nitty-gritties of building, managing and scaling retail labels globally. The lessons learned during his cross-border tenures prepared Joseph for bigger leadership challenges ahead.
Taking Metro Brands to New Heights
In July 2021, Nissan Joseph was appointed the CEO of Metro Brands Limited. He now steers the company’s operations, oversees 826 stores across 192 cities, and leads a portfolio of powerhouse brands like Metro, Mochi, Walkway, and Crocs.
Under Joseph’s leadership, Metro Brands is accelerating its growth and aiming higher. The company, which started its journey in Mumbai in 1955, is today a cherished Indian brand and a one-stop destination for diverse footwear needs.
Joseph’s global outlook, execution excellence and passion for branding are enabling Metro Brands to emulate the success of international footwear retailers. With a leader of his caliber at the helm, Metro is poised to scale greater heights in the years ahead.
Key Takeaways from Nissan Joseph’s Journey
Educational foundation from Delhi University and an Australian MBA provided strong base for career.
Stints across countries like US, South Korea, Philippines honed global brand expertise.
Leadership of renowned brands like Crocs, Planet Sports, Payless expanded skillset.
Becoming Metro Brands CEO marked pinnacle, leading an Rs 28,526 crore company.
Strong branding experience key to elevating Metro as global Indian footwear icon.
Nissan Joseph’s blend of local roots and global exposure make him the ideal leader to catapult Metro Brands to the next level. His management chops and exemplary journey underline how professionals can rise to helm large homegrown corporations. With seasoned professionals like Joseph spearheading Indian companies, their future scalability and sustainability looks optimistic.
